The Campaign Registry is crucial for SMS marketing because it ensures compliance with industry regulations, reduces spam and fraud, and improves message deliverability. By requiring businesses to register their SMS campaigns and define specific use cases, the Campaign Registry helps telecommunications carriers maintain a secure and trustworthy messaging environment. Registered campaigns benefit from higher message throughput rates, enhanced features, and reduced risk of message blocking. Additionally, businesses that comply with the Campaign Registry’s requirements can build credibility and trust with carriers, regulators, and consumers. This compliance-focused approach ultimately leads to more effective SMS marketing campaigns and a safer messaging ecosystem.
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